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Our Story

From Necessity & Love

My story as a creator started the way most good things do — out of necessity and love.

Sarah and her family in a wildflower field

From Teacher to Creator

When COVID hit, I left my teaching career to stay home with my kids. To make it work financially, I launched a small clothing brand. That little shop sparked something bigger.

What began as apparel evolved into L&B MAMA — a full lifestyle brand built around the things I actually live: content creation, beauty, wellness, and the beautiful chaos of family life.

Today I work as a professional UGC creator partnering with brands across the spectrum — local businesses to global apps — to create content that actually converts. I bring a teacher's instinct for connection and a mom's eye for what's real.

Whether I'm doing a custom makeup colour match through Seint, sharing the supplements that genuinely changed how I feel, or creating on-brand content for a client, it all comes from the same place: keeping it honest and making life a little easier.

What We Stand For

Our Values

Keeping It Honest

Whether it’s a colour match, a brand partnership, or a product recommendation — everything comes from a real place.

Built for Real Life

For women navigating new motherhood, the thick of the kid years, rediscovering yourself, or building something of your own.

Creator at Heart

A teacher’s instinct for connection and a mom’s eye for what’s real — that’s what drives every piece of content and every recommendation.

You're in the Right Place

This Space Is for You

This space is for women navigating whatever season they're in. If any part of my story sounds familiar, you're in the right place.

New Motherhood
The Kid Years
Rediscovering You
Building Your Own

Let's Connect

Whether you're here for beauty, wellness, content, or just a space that gets it — welcome to L&B MAMA.